How Building Your Technology Infrastructure is Like Building a Winning Football Team

Mandeville, LA June 4, 2024 — Our very own Bruce F. Broussard, Jr., FLMI, ACS recently co-authored an article with 🇺🇸 Nick Lamparelli of Insurance Nerds. Do you know how building an insurance technology infrastructure is like building a winning football team? Bruce and Nick can tell you.

“When the 2024 National Football League (NFL) college draft kicked off recently, we were glued to the action. (Nick’s beloved New England Patriots got their quarterback of the future 🤞, while Bruce’s alma mater, LSU, had not one but two top ten first-round draft picks, including the Heisman Trophy winner, Jayden Daniels going at #2 💪).”

“Similar to how pro football teams create championship-worthy talent mash-ups, insurance companies must often decide whether to invest in young, raw startup talent capable of building tech infrastructure from the ground up, or fall back on the experience and immediate impact offered by a veteran or existing technology solution. This build or buy choice presents a strategic dilemma for insurers on a budget which closely parallels NFL teams’ draft/trade/free agency strategy while working under a strict salary cap. Let’s explore how the seemingly disparate worlds – building a winning football team and building a winning insurance technology infrastructure – share surprising similarities.”

Read the full article here:


Bruce F. Broussard Jr.

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About Percipience LLC

Percipience is an insurtech data and analytics software provider, whose core-system agnostic Data Magnifier platform quickly transforms siloed data from multiple sources into a competitive advantage. Data Magnifier’s comprehensive integration, data management, and reporting components can be deployed on any cloud platform and database. Delivered with the detailed documentation of an in-house developed application, insurers have full control of the solution and are empowered to own their data. Percipience’s “start where you are” approach provides flexibility to preserve the investments made in existing assets and select only the Data Magnifier components needed to “fill in the blanks” for a comprehensive data platform. For more information, please visit


Media Contact:

Jennifer Overhulse
St. Nick Media Services

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